There is no requirement for importers (companies or individuals) to hold an import licence to import goods into Australia. However, depending on the nature of the goods and regardless of value, importers might need to obtain permits to clear certain imported goods from customs control.
Do I need a customs agent to import?
There is no legal requirement for you to hire a Customs Broker to clear your goods. However, many importers opt to do so for the convenience. Customs Brokers are licensed by U.S. Customs and Border Protection (CBP) to conduct CBP business on behalf of importers.